William Hill

William Hill Mobile Betting & App.

William Hill may operate over 2,370 betting shops and employ 16,000 people but over 30% of the company’s profits are derived from people playing online or via the William Hill app.

In a competitive industry William Hill are constantly innovating to stay ahead of their rivals and consequently the William Hill app and mobile betting service accessible through an open browser is excellent.

It gives you access to all categories of sports/fields to gamble on (30+) plus an online and live casino. There is also a large range of ‘virtual sports’ and a dedicated ‘in play’ section.

William Hill has a Java application that can be used on most modern mobile phones. This can access all the major betting markets and commentaries.

iPhone users are able to download an application compatible with their handsets. William Hill’s mobile applications provide the account holder with access to the Sports-book and Casino Club.

William Hill also has introduced some great mobile innovations such as Shake-A-Bet and mobile casino. It has followed up its exclusive Racing Post-partnered horse racing iPhone App with a similarly co-branded product for football entitled Football Bet.

Use your free bet on one of the most comprehensive selections of sports betting markets available, covering every major sport plus minority sports you may never have heard of. Bet on over 100 markets on every big football match online. William Hill give best odds guaranteed on early prices for all UK and Irish horse racing and greyhound racing plus customers accessing William Hill on their mobile receive a range of exclusive football and horse racing offers. Get 11 bet Yankees for the price of 10, up to 20% bonus when your horse wins by distances over 10 lengths, money back if your football match ends 0-0, Acca insurance and money back if your first goalscorer selection scores second.

When you’re looking for a change to sports betting, you’ll find casino, live casino, games, lotto, bingo, poker and financials betting available from a single account and with a range of offers the first time you try a new product.

William Hill is one of the longest established bookmakers and the biggest bookmaker in the UK. The William Hill Group owns a number of online gambling sites and is one of the biggest players in the online gambling industry. The website is operated from Gibraltar where it is licensed and regulated by the Gibraltar Gambling Commissioner. William Hill accepts a variety of payment types including PayPal as well as Visa, Delta, MasterCard, Neteller etc. The time taken to process withdrawals will depend on the customer’s bank and withdrawal method, however William Hill also accept Quick Cash which is instantaneous.

William Hill Free Bet Terms & Conditions.

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 2 x £15/€15. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

The William Hill free bet T&C’s are the same for both the William Hill £30 free bet welcome offer and William Hill bonuses and concessions whereby existing customers receive a boost on their winnings or, in the case of ‘Acca Insurance’, compensation for a near miss.

William Hill free bet promotions are only open to residents of UK, Republic of Ireland, Jersey, Guernsey or Isle of Man who must be aged 18 or over and must use a first-time deposit method other than Skrill, Neteller, Moneybookers or Pay safe.



Odds & Markets

It’s fair odds and prices across the boards with William Hill and that means:

Over 250 markets on major football matches
Comprehensive ante-post lists on golf, tennis, football competitions
Horse race betting opportunities which include match bets, place only, without the favourite and many more
Correct score betting on tennis, snooker, darts and other one-on-one sports

Betting on lotteries offering considerably better odds/returns than the lottery in question (such as the Irish and New York Lottos).

Form & Stats

William Hill has teamed up with Racing Post to provide comprehensive form for UK and Irish Horse racing with links to racecards with full form, stats and trends.

Football form and statistics are available via an icon alongside each market but the javascript can be unreliable and frustrating with no response.

Some of William Hill’s other sports betting markets will display the chart icon suggesting there is a link to form, but in fact customers are more likely to link to football stats which is not helpful when betting on Volleyball.

William Hill provides regular previews of betting major sporting events with frequent reports and updates. The archive of articles is huge but William Hill provides a nice layout behind Sports Betting News link to make finding the relevant information painless.

Similarly if you want to catch up with race commentaries, William Hill offers a selection of Podcasts within this area of the site.

Website, Design & Navigation

The William Hill Online website is built on Openbet technology and its appearance is designed to look quite different from the usual style of internet betting sites.

William Hill have been able to provide a lot of features and information into a stylish layout that is easy to follow and lets customers identify upcoming betting opportunities or navigate to the markets stored in the deeper reaches of the website.

William Hill avoids the use of distracting pop-up banners or flashy images preferring a simple, professional style which allows visitors to browse the site without unnecessary intrusion.

William Hill football betting is the headline act at the homepage but William Hill In-Play betting is a strong supporting act.

Naturally you can easily navigate your way to any sport of your choosing and they number 30+ at William Hill.

In the unlikely event you cannot find your way around WilliamHill.com there is a convenient search box on the homepage.

Regular customers can choose to display odds in three formats: Decimal, Fractional and American. Furthermore you can customise the site, using your ‘favourites’ settings, meaning you will go straight to the sports that interest you every time you log-in.

Registration and Log In are positioned where visitors would expect them to be and there are plenty of options to make a deposit into your William Hill account including PayPal as well as the more familiar Visa, Delta, MasterCard, Neteller etc. The time taken to process withdrawals will depend on the customer’s bank and withdrawal method. However William Hill accept Quick Cash which is instantaneous.

William Hill customers are able to print off a receipt should they find it convenient to collect from one of William Hill’s betting shops.

Placing a bet is straight forward. The Bet Slip is always available and William Hill has made it simple to edit should the customer wish to make changes. An easy to use bet calculator accompanies the Bet Slip.

William Hill has also provided a handy link to results (with a search feature), located right beside the Bet Slip. William Hill allows the results process to be customised by use of ‘My Favourites’ feature, which will benefit frequent customers unable to watch the events live.


BACKGROUND

William Hill was established in 1934 as a postal/telephone betting business being run behind closed doors and has expanded to become one of the best-known and most trusted names in the betting business.

Betting shops were legalised in 1961 and William Hill entered the high street market a little later in 1966 at a time when draconian rules discouraged people from remaining in betting shops with closed windows and smoky atmosphere giving betting shops a poor name.

As legislation was updated over the years, William Hill were able to provide larger, brighter and more welcoming shops that totally changed the perception of High Street betting.

William Hill became the biggest UK bookmaker when acquiring Stanley Leisure PLC in 2005.

William Hill created its online Sports book in 1998 and developed the service to include an online casino in 2000. Currently, the William Hill Online portfolio consists of Sports, Casino, Poker and Bingo.

In 2008 William Hill formed a joint venture with leading software provider Play-tech to create William Hill Online . William Hill Online has since become one of e-gaming’s leading online betting operators with great innovations to the William Hill in-play and mobile offering.




Why William Hill

✔One of the biggest betting companies in the world so range of markets is vast

✔ 24/7 customer support available through a variety of methods

✔Comprehensive range of banking methods with fast withdrawals 

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